Knowledge. Strength. Speed.
Worldwide Material Handling (WWMH) is an industry leader in warehouse pallet rack accessories and services. The company wanted to increase visibility, prospects, sales and long-term customer relationships. From new print advertising to trade show booth elements to sell sheets to the company’s website, Gerard created tools for WWMH to successfully generate awareness, promote its brand and offerings, and set itself apart from competitors.
- Advertising (print and digital)
- Brochures and sell sheets
- Keyword research and SEO
- Lead-gen campaigns (email, direct mail and landing pages)
- Product naming
- Rebranding and identity system
- Strategic messaging foundation
- Trade show booth design
- Video and custom photography
- Website design and development
How do you make industrial racking components compelling and make people care about what most see as a commodity? Basic brand building. We gave voice to the aspects of the story that buyers definitely care about: quality and durability that translate into lower cost over the long term — backed by industry experts who deliver industry-best service and delivery speed.
Gerard developed and executed a strategy that meshed print and digital media — including a high-end brochure, environmental graphics and an SEO-optimized website that the client could update easily itself — all of which speak in one clear voice and shout quality in a sea of unsophisticated competitor communications. The SEO element involved development, integration and ongoing evaluation of high-value keywords, which has significantly improved the site’s Google rankings.