M.E.R.I.T.
Always ready.
![Merit logo](/wp-content/uploads/2023/08/logo-merit.webp)
The Metropolitan Emergency Response and Investigations Team (M.E.R.I.T.) is a county-wide task force in Illinois charged with leading investigations into serious crimes, critical incidents and other law enforcement endeavors. For 7 years, the team needed vital funding to secure two SWAT vehicles and a command center to help protect citizens and officers in emergency situations. Gerard helped M.E.R.I.T. bring its vision to life, activate its brand, tell its story, and plan, host and execute a major fundraiser within the community to successfully secure the funding — in just 4 months.
Services
Brand development, awareness and activation
- Brochure + flyer
- Video (scripting, filming and post-production)
- Presentation
- Website design and development
Event planning and execution
- Planogram and fundraising event agenda/schedule
- Email and print invitation design, and RSVP landing page
- Theming and décor
- Environmental branding (signage, retractable banners, etc.)
![M.E.R.I.T.](https://gerardagency.com/wp-content/uploads/2023/10/MERIT_homepage_blade.webp)
![Follett capabilities brochure](/wp-content/uploads/2023/10/MERIT_brochure_crop.webp)
![MERIT](/wp-content/uploads/2023/10/MERIT_circle_1.webp)
![MERIT](/wp-content/uploads/2023/10/MERIT_circle_2.webp)
![MERIT](/wp-content/uploads/2023/10/MERIT_circle_3.webp)
![Fundraiser swag](/wp-content/uploads/2023/10/MERIT_swag.webp)
![Fundraiser event featured speaker](/wp-content/uploads/2023/10/MERIT_event.webp)
![MERIT](/wp-content/uploads/2023/10/MERIT_circle_4.webp)
![MERIT](/wp-content/uploads/2023/10/MERIT_circle_5.webp)
![MERIT](/wp-content/uploads/2023/10/MERIT_circle_6.webp)