Drive confidence forward.

International diamond logo
International certified pre-owned logo

Navistar was looking to promote its International Certified Pre-Owned program, so that it could build peace of mind around the reliability of used vehicles baring this certification. Gerard developed a campaign that paired 3/4 view trucks with a “ripped” paper technique that reveals trailer cargo and pays off the messaging — which all focused on confidence, insight and reliability. From billboards to brochures, table tents to online ads and more, the campaign delivered for the long haul.


  • Advertising (print and digital)
  • Auction kits (flyer, window cling, box label)
  • Billboards
  • Digital media planning
  • Infographics
  • Logo development
  • Presentations
  • Radio and social media ads
  • Tradeshow booth design
  • Warranty campaign (flyer, brochure, warranty sheet, flash drive and card, box sticker)
  • Website updates
Navistar billboard
Navistar brochure

Campaign Brochure

Campaign Identity

Creative excellence is key—a review of the work in this site shows that ours is at the highest level.

International certified pre-owned
Navistar poster
Navistar table tent
Navistar banner ads

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