Drive confidence forward.

International diamond logo
International certified pre-owned logo

Navistar was looking to promote its International® Certified Pre-Owned Program, so it could build peace of mind around the reliability of used vehicles bearing this certification. Gerard developed a campaign that paired 3/4-view trucks with a “ripped” paper technique that reveals trailer cargo and plays off the messaging — which all focused on confidence, insight and reliability. From billboards to brochures, table tents to online ads and more, the campaign delivered for the long haul.


  • Advertising (print and digital)
  • Auction kits (flyer, window cling, box label)
  • Billboards
  • Digital media planning
  • Infographics
  • Logo development
  • Presentations
  • Radio and social media ads
  • Trade show booth design
  • Warranty campaign (flyer, brochure, warranty sheet, flash drive and card, box sticker)
  • Website updates
Navistar billboard
Navistar brochure

Campaign Brochure

Campaign Identity

Creative excellence is key. A review of the work in this site shows that ours is at the highest level.

International certified pre-owned
Navistar poster
Navistar table tent
Navistar banner ads