Drive confidence forward.
Navistar was looking to promote its International Certified Pre-Owned program, so that it could build peace of mind around the reliability of used vehicles baring this certification. Gerard developed a campaign that paired 3/4 view trucks with a “ripped” paper technique that reveals trailer cargo and pays off the messaging — which all focused on confidence, insight and reliability. From billboards to brochures, table tents to online ads and more, the campaign delivered for the long haul.
- Advertising (print and digital)
- Auction kits (flyer, window cling, box label)
- Digital media planning
- Logo development
- Radio and social media ads
- Tradeshow booth design
- Warranty campaign (flyer, brochure, warranty sheet, flash drive and card, box sticker)
- Website updates
Creative excellence is key—a review of the work in this site shows that ours is at the highest level.