Smart Witness
Truth and clarity, front and center.
Previously known as SmartWitness, Sensata INSIGHTS provided end-to-end IoT solutions for worksite and asset monitoring, supply chain and logistics, and telematics. Looking to unveil its new brand at CES 2023, the company engaged Gerard. The results? A powerful brand launch, increased global brand awareness and a powerful collaboration with Geotab. The company went on to become Xirgo Technologies.
Services
- Battle cards
- Brand strategy/guidelines
- Case studies
- Emails
- Guides
- Personas
- PowerPoint presentations
- Sales kit
- Social media strategy
- Spec/sell sheets
- Website
- Video

Sales Kit
Rebranding a company can go a long way, especially when it’s embraced and promoted internally. SmartWitness worked with Gerard to develop a comprehensive sales kit that included educational and promotional material designed to help sales representatives win new partners and stand out from the competition by demonstrating the company’s legitimacy and video telematics knowledge.

