Sensata INSIGHTS
There are insights. And there’s Sensata INSIGHTS.
Previously known as SmartWitness, Sensata INSIGHTS provided end-to-end IoT solutions for worksite and asset monitoring, supply chain and logistics, and telematics. Looking to unveil its new brand at CES 2023, the company engaged Gerard. The results? A powerful brand launch, increased global brand awareness and a powerful collaboration with Geotab. The company went on to become Xirgo Technologies.
Services
- Banners
- Brand identity/positioning/guidelines
- Business cards
- Capabilities brochure
- Emails
- FAQs
- Google search ads
- Posters
- PowerPoint presentations
- Sales playbook
- SEO
- Social media
- Spec/sell sheets
- Strategy and positioning
- Trade show/event
- User/installation guides
- Vehicle sales flyers
- Website
- Video
Brand Awareness
It’s one thing to have a new name. But what goes into the brand behind it — and how is it brought to life? Gerard developed a brand foundation document that defined high-level messaging and aligned with the Sensata INSIGHTS brand guidelines (which Gerard also helped develop).
This culminated with the creation of several components that included everything from printed collateral to a website redesign to trade show graphics and more.
This resulted in increased brand recognition among customers and the investor community, positive trends for page views, sessions, repeat visitors and bounce rates online — plus 340+ leads from just 4 events in 2023.
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