Radware
Securing the customer experience.
Radware® is a global leader of cybersecurity and application delivery solutions for physical, cloud and software-defined data centers. To support efforts in its content and digital marketing, Radware engaged Gerard/Clix to develop a series of e-books and guides to be promoted via Google Ads search (as well as display ads) and optimize the campaign to reduce costs and increase lead volume and quality.
Services
- Advertising (print and digital)
- Brand identity system
- Data sheets, reports and tech specs
- E-books, white papers, case studies and newsletters
- Email banners and campaigns
- Presentations
- Rebranding
- SEO
- Trade show booth and banner design
- Video
- Website design and development
Radware Brochure
Brand Awareness
How do you visually convey the wide spectrum between looming cyberthreats and leading-edge security? Fire and ice.
Gerard presented a comprehensive range of creative concepts to Radware for this campaign, and the company ultimately landed on a futuristic direction composed of abstract shapes, cool blues and bursts of fiery red. Red symbolized cyberattacks, while blue symbolized Radware’s solutions for “extinguishing” threats.
This look was carried across digital applications including Radware’s website, webinar promos, banner ads, and various case studies and reports.
Trade show booth
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