Cut Fresh

Freshness perfected, convenience delivered.

Vayability logo

As a new subsidiary of V. Marchese, Cut Fresh (a wholesale distributor of fresh produce in Milwaukee, WI) was basically unknown in the market and needed to generate brand awareness in a big way. Gerard helped Cut Fresh make a lasting impact with a new logo, web design and graphics.

Services

  • Brand identity
  • Web design
  • Tradeshow graphics
  • Vehicle graphics

Logo Development

Gerard designed a brand identity that brought Cut Fresh’s brand essence to life: “quality you can trust, freshness you can taste and care you can feel.” After exploring several different options, Cut Fresh selected the logo/identity they felt resonated most with their customers — a design that evokes comfort, assurance and connectivity to the simplicity of fresh, natural produce.

  • Cut Fresh logo final
  • Cut Fresh logo final
  • Cut Fresh logo final
Cut Fresh website on mobile phone
carrot
Cut Fresh website copy tag Cut Fresh website on laptop
tomatoes chopped red onion
Cut Fresh banner
pineapple halved potato