Diversity Philosophy

At Gerard, we believe that diversity is the cornerstone of creativity and innovation in marketing and branding. Our mission is to cultivate a vibrant, inclusive environment that celebrates the unique perspectives, experiences, and talents of every individual.

By championing diversity, we not only strengthen our agency but also drive positive change in the marketing industry and society at large. We believe that our differences are our greatest strength, fueling the creativity and innovation that set us apart.

Because to us, diversity isn’t just a policy — it’s who we are and how we succeed.

aerial view illustration of cirlce of people with arms outstretched, holding hands


Diversity & Inclusion Policy

Gerard is committed to fostering a diverse, equitable, and inclusive workplace that reflects the communities we serve. We believe that embracing diversity of thought, background, and experience enhances our creativity, strengthens our team, and improves our work.

Supplier Diversity

As an agency with SBE, WBE, and DBE certifications, Gerard is committed to fostering a diverse and inclusive supply chain that reflects the communities we serve.

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illustrative profiles of diverse people

Key Principles

  1. Equal Opportunity:

    We provide equal employment opportunities regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status.

    • Implement unbiased job descriptions and requirements
    • Ensure fair compensation practices across all employee groups
    • Provide accommodations for employees with disabilities
  2. Engagement:

    We actively seek out and engage with suppliers owned by underrepresented groups, including but not limited to:

    • Minorities
    • Women
    • Veterans
    • LGBTQ+ individuals
    • People with disabilities

    Gerard encourages all qualified suppliers to participate in our procurement processes and we’re dedicated to maintaining fair and inclusive practices in supplier selection and management.

  3. Compliance monitoring:

    Gerard regularly reviews and measures the effectiveness of our supplier diversity initiatives to ensure continuous improvement and meaningful impact. This includes:

    • Data collection and tracking
    • Regular reporting and analysis
    • Supplier diversity scorecard
    • Internal audits
    • Third-party verification
    • Technology integration
    • Supplier feedback and engagement
    • Transparency and accountability

    By implementing these monitoring and compliance measures, we’re able to ensure that our supplier diversity program remains effective, accountable, and aligned with our broader diversity, equity, and inclusion goals.

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